As part of the company’s recent brand refresh, a new gift card system was needed—one that matched the updated visual identity and worked seamlessly both online and in physical stores. Previously, gift cards were available only for in-store use, so the goal was to create a unified solution that felt modern, user-friendly and aligned with the refreshed brand experience.
The brand’s communication style is direct and friendly so the accompanying cardholder features a warm, approachable message that speaks to the customer personally. The design consists of two elements:
• a black gift card with white typography, featuring a magnetic stripe and unique codes for secure scanning, and
• a vibrant red cardholder that frames the card and reinforces the brand’s visual energy.
The result is a clean, bold and practical touchpoint that fits naturally into the renewed identity—bridging digital and physical experience while keeping the brand’s tone and personality at the forefront.

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