As part of the company’s recent brand refresh, a new gift card system was needed—one that matched the updated visual identity and worked seamlessly both online and in physical stores. Previously, gift cards were available only for in-store use, so the goal was to create a unified solution that felt modern, user-friendly and aligned with the refreshed brand experience.
The brand’s communication style is direct and friendly so the accompanying cardholder features a warm, approachable message that speaks to the customer personally. The design consists of two elements:
• a black gift card with white typography, featuring a magnetic stripe and unique codes for secure scanning, and
• a vibrant red cardholder that frames the card and reinforces the brand’s visual energy.
The result is a clean, bold and practical touchpoint that fits naturally into the renewed identity—bridging digital and physical experience while keeping the brand’s tone and personality at the forefront.

The project was created in collaboration with Spirits & Wine.
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